ABOUT ME

I’ve been photographing people for over 25 years and it’s the work that’s always felt the most like me. Connection, energy, the in-between moments, that’s where my soul is happiest.

I began photographing babies and young families, shooting very much from a mama’s heart. As my own children grew (and somehow became adults), my work grew with them. These days I’m drawn to all the moments within parenthood, older kids, extended families, different seasons of life, and moments that feel layered, real, and full of story.

Alongside photography, I’ve spent over 10 years working in marketing - in-house, agency-side, and for myself managing accounts across a broad range of industries. I love the big picture: how visuals, strategy, data, and storytelling all come together to actually work in the real world. Somewhere along the way, those two worlds collided and everything clicked.

Outside of work, you’ll usually find me with my giant water bottle, my pet pig, Rambo, walking on the beach, or immersed in something creative like rearranging my house, finding new art, or falling in love with movies. My friends and family mean everything to me, and that sense of connection carries through all of my work.

This chapter feels like a coming home.

Thanks for coming with me!

Sam

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  • "I’ve never felt so relaxed during a photoshoot. It honestly felt more like hanging out than being photographed. The images we received feel so us! Natural, warm, and full of little moments I didn’t even realise were happening. These are photos we’ll treasure forever.”

    Sarah

  • “I usually hate being in front of the camera, but this shoot felt completely different. I felt calm, supported, and genuinely myself. The photos don’t feel posed or forced, they feel confident and real. I finally have brand images I actually love.”

    Katie

  • “From the moment we arrived, it felt easy. Sam has such a calm presence and somehow managed to make everyone - kids, adults and grandparents, feel comfortable. The photos capture our family exactly as we are, and that means everything.”

    Lennon Family

  • "Working with Sam feels like having a creative partner who actually gets the bigger picture. She understands branding, visuals, and marketing strategy, not just how things look, but how they work. Everything finally feels aligned.”

    Claire

  • “What I loved most was how thoughtful the process felt. It wasn’t rushed. She took the time to understand my business, my audience, and my goals and the results spoke for themselves.”

    James